FOR: Advertising and marketing specialists, content creators, brand managers, influencers, corporate & commercial filmmakers, students from the fields of marketing, business administration and communication.
WHY: The world of advertising and influencing is full of stories. However, only very few of them really fascinate customers and give the brands behind them a correspondingly unique image. Why? Because they lack the essential characteristics that make a compelling story.
Learn to connect your brand with stories that move and inspire people. Create a lasting impression and strengthen the emotional connection and trust in your brand and your product.
THE PROGRAMME:
Day 1:
After an in-depth workshop on the basics of storytelling, you will focus intensively on the individual hero’s journey of your PRODUCT.
Day 2:
In small groups, you and your colleagues will create stories around your brand and present the resulting ideas to each other in professional pitches.
In this workshop you will learn
THE PRINCIPLES OF STORYTELLING:
+ how does a good story work and why? + how do you create a plot that captivates? + what role does conflict play? + how do you create emotionally deep characters that captivate your audience?
THE PRINCIPLES OF CORPORATE STORYTELLING:
+ coming up with good stories in the context of markets and products. + connecting brands and products with emotions. + translating information into action. + Using stories effectively to build a strong emotional connection with a target group and convey the brand message in a sustainable way. + using AI to optimize your stories.
STAND BY ME is a mentoring programme for beginners, advanced and professionals. Depending on the stage of the project, I offer individually tailored dramaturgical or advisory support.
Whether story development, character development, scenic work or the basics of writing. Whether novel or screenplay. Every subject, every genre and every form of story follows its own rules. I will stand by you.
STAND BY ME is available in three versions.
LIGHT 2 hours / week plus reading the respective update.
MEDIUM 6 hours / week plus reading the respective update.
STRONG 1 day / week plus reading the respective update.
The length of the programme depends on the subject matter or the author's wishes. The minimum duration is one month. The programme can be booked in English and in German.
For more information please send me an email.
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STAND BY ME ist ein Mentoring-Programm, für Anfänger, für Fortgeschrittene, für Profis. Je nach Stadium des Projekts, biete ich eine individuell zugeschnittene dramaturgische oder beratende Begleitung an.
Ob Stoffentwicklung, Charakterentwicklung, szenisches Arbeiten oder die Grundlagen des Schreibens. Ob Roman oder Drehbuch. Jeder Stoff, jedes Genre und jede Ausdrucksform einer Geschichte folgt ihren eigenen Regeln. I will stand by you.
STAND BY ME gibt es in drei Versionen.
LIGHT 2 Std. / Woche plus Lesen des jeweiligen Updates.
MEDIUM 6 Std. / Woche plus Lesen des jeweiligen Updates.
STRONG 1 Tag / Woche plus Lesen des jeweiligen Updates.
Die Länge des Programms orientiert sich am Stoff oder an den Wünschen des Autors. Die Mindestdauer beträgt einen Monat. Das Programm kann in englischer und deutscher Sprache unterrichtet werden.
Für mehr Informationen schreibt mir gerne eine Email.
FOR: Advertising and marketing specialists, content creators, brand managers, influencers, corporate & commercial filmmakers, students from the fields of marketing, business administration and communication.
WHY: The world of advertising and influencing is full of stories. However, only very few of them really fascinate customers and give the brands behind them a correspondingly unique image. Why? Because they lack the essential characteristics that make a compelling story.
Learn to connect your brand with stories that move and inspire people. Create a lasting impression and strengthen the emotional connection and trust in your brand and your product.
THE PROGRAMME:
Day 1:
After an in-depth workshop on the basics of storytelling, you will focus intensively on the individual hero’s journey of your PRODUCT.
Day 2:
In small groups, you and your colleagues will create stories around your brand and present the resulting ideas to each other in professional pitches.
In this workshop you will learn
THE PRINCIPLES OF STORYTELLING:
+ how does a good story work and why? + how do you create a plot that captivates? + what role does conflict play? + how do you create emotionally deep characters that captivate your audience?
THE PRINCIPLES OF CORPORATE STORYTELLING:
+ coming up with good stories in the context of markets and products. + connecting brands and products with emotions. + translating information into action. + Using stories effectively to build a strong emotional connection with a target group and convey the brand message in a sustainable way. + using AI to optimize your stories.
As part of Jeanette Wagner and Bettina Lohmeyer's Camera Acting Workshop, I teach a four-day workshop on ABOUT ME at the Institute for Acting, Film and Television in Berlin.
Together with around 20 actors, we will find new and exciting ways to tell a different kind of ‘about me’ using basic storytelling skills.
______
Im Rahmen des Camera-Acting Workshops von Jeanette Wagner und Bettina Lohmeyer unterrichte ich am Institut für Schauspiel, Film und Fernsehen in Berlin einen viertägigen Workshop zum Thema ABOUT ME.
Gemeinsam mit den ca. 20 SchauspielerInnen finden wir neue und spannende Wege, mit den Grundkenntnissen des Storytellings ein »about me« der anderen Art zu erzählen.
To teach means to give. What could be more exciting?
At the AUTORENSTIPENDIUM NÜRNBERG, I have the joy to be working with students in a 16 months one-to-one mentorship from vision to screenplay.
Once every two years, the City of Nuremberg and the Bayerischer Rundfunk award this sponsorship for up-and-coming authors in German-speaking countries.
During their scholarship, five recipients are supported by personal mentors from different areas of the film and television industry developing and writing their screenplays.
In addition to intensive online classes, the programme is supported by three intensive 3-day-seminars.
________
Was könnte spannender sein, als Wissen weiterzugeben?
Das AUTORENSTIPENDIUM NÜRNBERG gibt seinen Stipendiaten die Möglichkeit, in einer 16-monatigen Eins-zu-eins- Betreuung ihren Stoff von den ersten Ideen bis zum fertigen Drehbuch zu entwickeln.
Alle zwei Jahre vergeben die Stadt Nürnberg und der Bayerische Rundfunk dieses Förderprogramm für Nachwuchsautoren im deutschsprachigen Raum.
Fünf Stipendiaten werden während ihres Stipendiums von fünf Mentoren aus verschiedenen Bereichen der Film- und Fernsehbranche bei der Entwicklung und Erstellung ihres Drehbuchs unterstützt.
Neben intensivem Online-Unterricht wird das Programm durch drei intensive 3-Tages-Seminare unterstützt.
FOR: Advertising and marketing specialists, content creators, brand managers, influencers, corporate & commercial filmmakers, students from the fields of marketing, business administration and communication.
WHY: The world of advertising and influencing is full of stories. However, only very few of them really fascinate customers and give the brands behind them a correspondingly unique image. Why? Because they lack the essential characteristics that make a compelling story.
Learn to connect your brand with stories that move and inspire people. Create a lasting impression and strengthen the emotional connection and trust in your brand and your product.
THE PROGRAMME:
Day 1:
After an in-depth workshop on the basics of storytelling, you will focus intensively on the individual hero’s journey of your PRODUCT.
Day 2:
In small groups, you and your colleagues will create stories around your brand and present the resulting ideas to each other in professional pitches.
In this workshop you will learn
THE PRINCIPLES OF STORYTELLING:
+ how does a good story work and why? + how do you create a plot that captivates? + what role does conflict play? + how do you create emotionally deep characters that captivate your audience?
THE PRINCIPLES OF CORPORATE STORYTELLING:
+ coming up with good stories in the context of markets and products. + connecting brands and products with emotions. + translating information into action. + Using stories effectively to build a strong emotional connection with a target group and convey the brand message in a sustainable way. + using AI to optimize your stories.
