FOR: Advertising and marketing specialists, content creators, brand managers, influencers, corporate & commercial filmmakers, students from the fields of marketing, business administration and communication.

WHY: The world of advertising and influencing is full of stories. However, only very few of them really fascinate customers and give the brands behind them a correspondingly unique image. Why? Because they lack the essential characteristics that make a compelling story.

Learn to connect your brand with stories that move and inspire people. Create a lasting impression and strengthen the emotional connection and trust in your brand and your product.

THE PROGRAMME:

Day 1:

After an in-depth workshop on the basics of storytelling, you will focus intensively on the individual hero’s journey of your PRODUCT.

Day 2:

In small groups, you and your colleagues will create stories around your brand and present the resulting ideas to each other in professional pitches.

In this workshop you will learn

THE PRINCIPLES OF STORYTELLING:

+ how does a good story work and why? + how do you create a plot that captivates? + what role does conflict play? + how do you create emotionally deep characters that captivate your audience?

THE PRINCIPLES OF CORPORATE STORYTELLING:

+ coming up with good stories in the context of markets and products. + connecting brands and products with emotions. + translating information into action. + Using stories effectively to build a strong emotional connection with a target group and convey the brand message in a sustainable way. + using AI to optimize your stories.